Associate Marketing Manager, Advisor Marketing

Work Location:
Toronto, Ontario, Canada

Hours:
37.5

Line of Business:
Marketing

Pay Details:
$76,800 - $115,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Purpose of the Role

TD Wealth Advice, comprised of TD Wealth Financial Planning and TD Wealth Private Wealth Management (PWM), is committed to delivering legendary client experiences to Mass Affluent, High Net Worth, and Ultra High Net Worth clients.

This is achieved through an integrated team of professional advisors across Financial Planning, Private Investment Advice, Private Investment Counsel, TD Family Office, Private Banking, Private Trust, Wealth Insurance, and Wealth Advisory Services.

As a member of the Wealth Advice Marketing Strategy Team, the Associate Marketing Manager - Content, MarketMe & Advisor Marketing reports to the Senior Group Manager. The incumbent will work closely with Marketing Managers, Associate Marketing Managers, Marketing Associates, and key partners across TD Wealth Advice.

The primary objective of this role is to develop, manage, and execute marketing strategies, content, and enablement tools that empower advisors to effectively market their businesses across traditional and digital channels. This includes overseeing content marketing initiatives, managing the MarketMe platform, and providing consultative marketing support to field professionals to drive adoption, education, and business growth.

Accountabilities

Content Marketing and Strategy

• Develop and execute a comprehensive content marketing strategy to support advisors and leaders across the Wealth Advice businesses through a multi-channel approach.
• Educate field professionals on the role of content marketing in building a strong digital presence, enhancing brand awareness, and maintaining engagement with clients, prospects, and centers of influence.
• Create and edit long-form marketing content, including thought leadership pieces and advisor-facing communications, in alignment with brand standards and business objectives.
• Collaborate with internal content development teams to produce high-quality materials that support business priorities and enhance client engagement.
• Manage advisor-facing newsletters and related client communications to nurture existing relationships and promote TD Wealth insights.
• Analyze key metrics and performance indicators to measure effectiveness and inform future marketing initiatives.
• Stay informed on emerging marketing technologies, trends, and best practices that can enhance advisor marketing efforts.

MarketMe Platform and Digital Enablement

• Oversee the management and evolution of the MarketMe platform to ensure all content is current, compliant, and aligned with TD Wealth brand standards.
• Develop and maintain the creative marketing assets roadmap in coordination with TD Brand, Wealth Shared Services, and external vendors.
• Establish and manage vendor relationships and conduct regular maintenance meetings to ensure the performance and reliability of marketing platforms and tools.
• Maintain comprehensive governance and compliance records for all advisor-facing materials, ensuring adherence to all regulatory requirements.
• Lead advisor education and enablement initiatives related to the use of MarketMe and other marketing platforms, emphasizing best practices and effective content utilization.
• Partner with key stakeholders to identify opportunities for platform enhancements and pilot new digital marketing capabilities.

Team Collaboration and Support

• Provide consultative marketing support to advisors across TD Wealth Advice, assisting them in developing and executing personalized marketing strategies to grow their practices.
• Lead the development and execution of advisor-level marketing campaigns and templates that align with the TD Wealth brand and value proposition.
• Partner with advisors to create compliant marketing strategies leveraging social media, email, and digital advertising to support client acquisition and engagement.
• Support the implementation of pilot programs that test and scale new marketing tools, content, or approaches across the advisor network.
• Collaborate with Compliance, Legal, and Governance partners to ensure all marketing initiatives meet regulatory and brand standards.
• Serve as a subject matter expert on advisor marketing tools, content strategy, and digital enablement.
• Contribute to a collaborative team environment by sharing insights, best practices, and recommendations for continuous improvement.

Capabilities

• Strong written and verbal communication skills with proven ability to develop and edit compelling marketing content.
• Demonstrated experience in marketing or communications, including content marketing, social media, or digital marketing.
• Ability to translate complex marketing strategies and internal policies into actionable guidance for diverse audiences.
• Excellent consulting, presentation, and stakeholder management skills.
• Sound understanding of digital marketing analytics, SEO, and performance measurement.
• Highly motivated, collaborative, and adaptable professional with strong ownership and accountability.
• Exceptional project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Advanced proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Familiarity with TD Wealth businesses, financial planning, or wealth management is an asset.
• Undergraduate degree or relevant professional certification/designation required.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):
Sans Objet